I coordinated the planning and execution of this event making sure we met the requirements requested by Milwaukee and that we were aligned with our branding as well.
Including:

  • Planning the budget
  • Drafting the messages for the advertisements
  • Collaborating with the media channels
  • Giving instructions to the designer
  • Pre-approving the artwork and ensuring it was approved by Milwaukee and my supervisor

About

One day sale event where we promoted the Milwaukee brand, having special deals, giveaways and a cash-back promotions.

Marketing Campaign

  • TV Ads in AFL games
  • Radio campaign for 2 weeks
  • Ads in The Mercury
  • POS Material
  • Facebook post boosted
  • Youtube ad for 2 weeks
  • EDM’s

Stakeholders

  • Milwaukee Sales Rep
  • Procurement department
  • Store managers
  • Operation manager
  • Media agencies
  • Radio producers
  • Graphic designers

Set up & Attendees

Stock Display in 7 stores State-wide. Production of special tickets. Production of special POS material.
Attendees: Approximately 250 people per store

Results

Sales were increased by 50%. Increase perception of brand awareness. Gain market share. Built strong relationships with key suppliers