Trained Group provides quality information that increase the business performance. They exist to create conscious businesses that positively impact the world.

MY ROLE

Marketing Manager

MY JOB

  • Lead digital marketing strategies such as email marketing campaigns, promoting the YouTube channel producing educational videos, manage the outbound SMS system and improving the sales funnel process.
  • Focused on capturing new tradesmen throughout the website and trigger the sales process funnel to make them move forward and become a client.
  • Optimisation of the website including User Interface design and User Interface Experience (UI, UX).
  • Establish a Marketing plan were the main objective was to determine the 3 main segments.
  • Creation and optimisation of internal processes such as sales funnels and lead generation.
  • Lead of management systems such as CRM (Zoho), Projects (Zoho projects), Ticket System (Zoho desk), Events (Eventzilla, and Eventbrite).
  • Design of online branding and digital assets such as brochures, flyers and materials to promote events and training

ACHIEVEMENTS

  • Increased traffic in the website.
  • On boarding process creation.
  • Led capturing process creation.
  • Creation of complementary channels to address the target audience.

Experiential Video

BRANDING ASSESTS

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